Driving Forward > Digital Marketing Blog

The Elements of Leadership

By

The Ad Club opened the conversation around its Annual Women’s Leadership Forum with this:

We believe it’s no coincidence that the first two letters of the word FEMALE also represent the periodic element of iron.

Iron.

Right away I knew that the event will highlight strong and empowered women – and I was right. I was fortunate enough to attend the inspiring event, which was filled with women in varying career paths. But the lessons I learned that day are useful to anyone – female or male – who wants to be a successful business person, entrepreneur, and leader.

The speakers talked about the different elements of leadership (ambition, passion, vision, influence, tenacity, perspective, compassion, creativity, and integrity).  Below are my favorite segments:

The Element of Leadership – Charlotte Beers, former CEO of Ogilvy & Mather and author of I’d Rather Be In Charge

As advertisers, we are all familiar with the TV show Mad Men, and Beers is considered as a “Mad Woman” (similar to Jane Maas). She was the first speaker at the forum, and she gave direct pointers on how to be in charge. She said that it is very important to know who you are and how you communicate it to others, and that relationships aren’t so much about how are you as part of the team, but also how you are when you step outside of the team. One of her tips was “to speak and behave ever more clearly, ever more persuasively, and always more memorably.”

The Elements of Vision – Janet Marie Smith, VP of Planning & Development, Baltimore Orioles

Smith works in male-dominated fields: architecture, construction, and baseball. She is credited for the redesign of Fenway Park. I particularly liked her stories on how other people think her job is all fun and games, but in reality it requires serious hard work and dedication. She said that that her most important skills are her organizational and communication skills – skills that may be cultivated and utilized for all sorts of industries and careers.

The Elements of Creativity – Rebecca Eaton, Executive Producer of MASTERPIECE and Downtown Abbey

While it was very entertaining to hear from the executive producer of the Emmy-award winning series, I think her tip for success was the most basic yet powerful: know your audience. As marketers, media planners, and social media enthusiasts, that is something that should be ingrained in us. She also offered the following suggestions: be brave, “communicate less” (take the time to unplug every now and then), be more quiet (listen more), and think more.

I have learned many lessons from the Ad Club’s Women’s Leadership Forum, but the tips that resonated with me are things I can choose to act upon immediately:

    • Relationships aren’t so much about how are you as part of the team, but also how you are when you step outside of the team.
    • Polish your organizational and communication skills.
    • Know your audience.

      And in the words of Rebecca Eaton,

      Whatever you do, do the thing you love.

      Do you have any strong, iron-willed, and empowered women who inspired you? Share with us in the comments section!

      Tags

      Advertising

      shutterstock_237220828

      The Importance of Social Media Advertising

      By

      Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to afford to give you a free ride. Organic reach has declined precipitously. Algorithms rule. You’ve…

      Read the full article

      Contact Us

      Schedule a presentation, tell us about your marketing goals, find our offices or just to say hello. We would love to hear from you!

      Contact Us   

      Infographic

      Search Marketing Map

      Search-Marketing-Map-2016

      Explore the evolving search marketing landscape.

      Get Access!   

      Infographic

      Lead Gen Metrics Timeline

      lead-gen-metrics-timeline-v2

      The lead generation metrics that really matter.

      Get Access!   

      Infographic

      Demand Gen Infrastructure

      demandGen

      Drive - Capture - Convert - Optimize: 4 Steps to ROI

      Get Access!   

      Archives

    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
    • October 2014
    • September 2014
    • August 2014
    • July 2014
    • June 2014
    • May 2014
    • April 2014
    • March 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • May 2013
    • April 2013
    • March 2013
    • February 2013
    • January 2013
    • December 2012
    • November 2012
    • October 2012
    • September 2012
    • August 2012
    • July 2012
    • June 2012
    • May 2012
    • April 2012
    • March 2012
    • February 2012
    • January 2012
    • December 2011
    • November 2011
    • October 2011
    • September 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011
    • April 2011
    • March 2011
    • February 2011
    • January 2011
    • December 2010
    • November 2010
    • October 2010
    • September 2010
    • August 2010
    • July 2010
    • June 2010
    • May 2010
    • April 2010
    • March 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
    • December 2008
    • November 2008
    • October 2008
    • September 2008
    • August 2008
    • July 2008
    • June 2008
    • May 2008
    • April 2008
    • March 2008
    • February 2008
    • January 2008
    • December 2007
    • November 2007
    • October 2007
    • September 2007
    • August 2007
    • July 2007
    • June 2007
    • May 2007
    • April 2007
    • March 2007
    • February 2007
    • January 2007
    • September 2006
    • May 2006
    • September 2005