Driving Forward > Digital Marketing Blog

The Mobile Movement

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There’s no doubt that the mobile world has become increasingly popular. With more and more people using smartphones as a primary source of information, they have once again changed the game for businesses and consumers. Especially this holiday season, many shoppers are physically in one store while shopping in another.

As a way to find the fastest information on the go, consumers are taking advantage of their smartphones to lead the way to the best deals. In fact, reports are now showing that thirty percent of users are shopping on their phones while they are in stores. Even while shopping, users are sharing their findings and deals with their online community with social channels. So although shoppers are physically walking around aisles, they are mentally somewhere else.

What does this tell us? Well first, everyone is hunting for the best deal. But also, this proves that consumer attention is elsewhere. The shopping experience has changed; everything from finding a store, browsing products, to comparing prices are being provided to consumers via smartphones.

With location-based services and smartphones becoming the primary interface for consumers, getting businesses on the mobile map can increase user interaction and hopefully attract, and hold, the attention of mobile users. To continue the relationship between businesses and consumers, now is the time to make the move to mobile.

Mobile

B2B Mobile

B2B Marketers: Avoid Mobile at Your Own Peril!

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Every digital marketer is well aware of the rising adoption of mobile across the globe. In early 2015, Google announced that in many countries, including the United States and Japan, there are more searches performed on mobile devices than on desktop or laptop computers.  Mobile adoption has changed the way marketers approach websites, landing pages,…

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Mobile

2016 digital marketing predictions and trends

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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

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