Driving Forward > Digital Marketing Blog

Twitter Ads: New Revenue Stream?

By

Wouldn’t it be great to have 50,000+ followers? Entertaining a large chunk of the Twitteratti following what you do and reading what you read? It’s a unique place to be in and can be quite an ego boost. This particular spot has also piqued the interest of advertisers. More and more, they are seeing that high follower counts can yield large numbers of eyeballs for what they have to market.

There was a recent blog post about a Twitterer making $15,000 in a month, just for tweeting ads. Sure, he has over 70,000 followers due to his proficiency in affiliate marketing but it is a simple way for him to garner an additional revenue stream. The blogger was also quite pleased that his tweets, despite being paid for, were actually pertinent to his business and were also generating some conversation among his followers. Some examples of sites that are mediating these types of ads include Sponsored Tweets and Ad.ly.

I wouldn’t be surprised if more celebrities started participating. Particularly examples like bands who hadn’t had a strong selling album in a number of years or former child actors who have difficulty getting substantial roles. Despite these troubles, artists are usually still able to cull together a strong following of dedicated fans. These followers would probably also be very interested in whichever product/service they might be touting, even though it is a paid ad.

Twitter Corporate should also begin to participate. If they arbitrated between a popular Twitterer and the advertiser, they could negotiate a small percentage of the ad spend for themselves. This would be in exchange for prominent placement of this Twitterer (and, subsequently, the advertiser). Think about it, @ev and @biz.

Social Media

What you need to know before turning on "push notifications" on Instagram

Instagram Algorithm Changes

By

You might have seen a lot of this on Instagram this week: From Boston Ballet to your friendly neighborhood blogger, it seems like everyone is concerned that their content is going to be rendered useless immediately. It’s easy to understand when considering a platform that relies on users’ capacity to scroll (and scroll, and scroll)…

Read the full article

Contact Us

Schedule a presentation, tell us about your marketing goals, find our offices or just to say hello. We would love to hear from you!

Contact Us   

Infographic

Account Based Marketing Roadmap – 4 Steps to Success

abm-roadmap

Account Based Marketing Roadmap

Get Access!   

Guide

Tracking Social ROI with SocialEye

afu1rmt3

Over 25 real life social media metrics and dashboards.

Get Access!   

Infographic

Search Marketing Map

KC

Explore the evolving search marketing landscape.

Get Access!