Driving Forward > Digital Marketing Blog

Twitter Now Tracking Local Trends

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Twitter recently unveiled a new feature that allows users to view trending topics according to city or country.

Prior to the update, Twitter users were only able to see major topics of discussion worldwide on Twitter. With more localized trending topics, users can track trends more relevant to themselves (for example, the Celtics, for Boston residents) as well as note the differences in how various areas of the world perceive a major event.

Currently, the feature is only available for major cities and countries, but Twitter is working on adding more locations.

Source: Twitter Blog

Social Media

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7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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