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12 Social Media Posts That Are Funnier Than Yours

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shutterstock_218873764It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine.

Laughter is good for your health because it’s known to lower blood pressure and stimulate the release of endorphins, a powerful set of hormones that can actually get in the way of pain and may even lead to euphoria.

Laughter is good for business, too, because if people are smiling, they’re usually less guarded and more agreeable.
Of course, marketers who know this go to great lengths to develop campaigns that are infused with a strong dose of humor. In seasoning their ads with reasons to snicker and snort, they’re putting customers and prospects in the mood to buy without employing anything even close to a hard sell.

You might say they’re laughing all the way to the bank.

That’s why so many brands are going out of their way to let their hair down on social media, taking great pains to reveal their lighter sides. If the cool kids have a sense of humor, then so do they. No brand wants to be perceived as uptight, old-fashioned and out of touch.

It’s too bad more brands didn’t take themselves so seriously on social media, especially B2B brands, which even in this day and age remain reluctant to as much as crack a smile.

Yup, as long as they’re in good taste, funny posts win on Twitter, Facebook, Instagram, Vine and perhaps every other social network but LinkedIn, which is probably a little too buttoned up for laughs. Here are 12 good examples…

1. Ben and Jerry’s

Besides mouth-watering shots of its frozen treats, this legendary premium ice cream brand’s sense of humor is one of the key ingredients of its engagement strategy on Instagram, as indicated in the puns used to call attention to Chunky Monkey, just one of its many popular flavors.

Call us nuts, but we’re bananas for riddles. Name that flavor!

A photo posted by Ben & Jerry's (@benandjerrys) on

2. Hanes
A nice example of thinking outside the box, Hanes flaunts its creativity with this shot of a T-shirt that looks like it was gored by bull horns. It’s edgy for a relatively conventional brand, but well within the bounds of good taste.

3. Bissell

This well-known manufacturer of vacuum cleaners and floor care products has been around for forever (well, since 1876), but this user-generated-content (UGC) campaign has 2015 written all over it. Good for them. And good for animal welfare, too. They’re donating $1 to the BISSELL Pet Foundation (up to $50,000) for every post.

Keep sharing your #PetHappens photos on Twitter and Instagram! We’re getting closer to our goal of donating $50,000 to the BISSELL Pet Foundation!

Posted by BISSELL on Thursday, January 29, 2015

4. Lowes

This Vine includes six seconds of hilarity as well as words to the wise from Lowes, the giant home improvement store chain. First and foremost, it’s entertaining, but it’s also very educational.

5. Dunkin’ Donuts

Dunkin’s Donuts wasn’t alone in newsjacking this viral, washed-out photo in late February. Apparently more than 10 million tweets mentioned #TheDress. This post is a great example, though, of the fun this iconic brand has on a regular basis not just on Instagram, but all over social media.

Doesn't matter if it's blue/black or white/gold, they still taste delicious. #thedress

A photo posted by dunkindonuts (@dunkindonuts) on

6. Citrix Go ToMeeting

Leveraging the kind of catchy, provocative hashtag you might see as a trending topic on Twitter, this clever tweet shows an otherwise serious brand going out of its way to make you laugh out loud.

7. Coors Light
Beer brands are notorious for incorporating humor into their marketing, advertising and social media activities, and this post, a newsjacking nod to #EmployeeAppreciationDay, is no exception.

Take note, bosses. This is what #EmployeeAppreciationDay is supposed to look like.

Posted by Coors Light on Friday, March 6, 2015

8. Charmin

When it comes to bathroom humor, Charmin may have cornered the market. Seriously, this toilet paper brand knows how to work the crowd on Twitter with a continuous series of puns, double entendres and zany one-liners – tagged #tweetfromtheseat – such as this one about the Apple Watch.

9. Microsoft Dynamics CRM
As both a way to capture your attention and underscore the importance of its “real-world” sales solutions, Microsoft Dynamics shares this short, comical parody video of a sales superstar in action.

10. Ellen DeGeneres

With over 40 million followers, Ellen ranks 10th on the list of Twitter’s most popular accounts, outranking the second TV host/comedian on the list, Jimmy Fallon, by over 18 million followers. So if you want to learn how to tell a joke in 140 characters or less, learn from the best. Follow @TheEllenShow. http://twittercounter.com/pages/100

11. CBS News

So much bad news is reported by not just the local, but the national TV networks, it’s not only refreshing, it’s riveting to see when one of them files a funny story such as this one about a “koala car-jacking.”

LOOK: An Australian boy returned home from school and caught this koala trying to steal his family's Land Rover http://cbsn.ws/1D95RDr

Posted by CBS News on Tuesday, February 24, 2015

12. Old Spice

This classic brand of grooming products for men is yet another funny account to follow on Twitter. Many of their tweets are bold, irreverent and more than just a little bit amusing, like this well-crafted, well-timed tweet on Presidents Day.

Note: This post, “12 Social Media Posts That Are Funnier Than Yours,” was originally published on ClickZ on March 24, 2015. To read the post there, click here.

ClickZ

Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

Read the full article

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