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2008 W3 Winners Announced: Overdrive Interactive Wins Two Silvers for Creative Excellence

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Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, announced today that they received two W3 2008 Awards for Creative Excellence on the Web. Receiving over 3,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide.

The following submissions were honored in various categories:
· Harley-Davidson Expanded Paid Search Campaign won Silver in the Branding category for Marketing Effectiveness
· LoJack Website won Silver in the Automotive category for Best Website: http://www.lojack.com/

“We are delighted to be recognized with the prestigious W3 Awards. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services.

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. For more information about the W3 Wards and a complete list of the winners, visit: http://www.w3award.com/.

About Overdrive Interactive

Boston-based Overdrive Interactive is a full service online marketing firm that specializes in branding and lead generation services using search engine marketing, social media marketing, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.

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