March 2008

Driving Forward > Digital Marketing Blog

Immersive Media brings 360 degree viewing to online motion video

by David Gibson March 13, 2008

Just came across a very interesting company – Immersive Media Corporation (http://www.immersivemedia.com) – and their products and services are going to change the way you view online motion video. Everyone is familiar with the 360 degree views of hotel rooms,…

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E-Commerce

New Media An Important Place To Be Seen

by Harry Gold March 12, 2008

While many traditional media are seeing up to double digit losses over the past year, new media is rapidly growing and becoming influential on consumers. Consider the below study by BIGresearch Simultaneous Media, on purchase influence for electronics, a hot…

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E-Commerce

How Consumers Spend Time Online

by Harry Gold March 12, 2008

Source: Online Publishers Association, January 2008

Advertising

Online vs. Traditional Media

by Harry Gold March 11, 2008

According to eMarketer, “the nation’s largest advertisers are shifting more of their budgets from traditional media to the internet. Among Advertising Age’s ‘100 Leading National Advertisers,’ 69 allocated a smaller share of their total ad budgets toward the four traditional…

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Overdrive

WWE Smackdown!

by Andrew Abrahams March 10, 2008

Some members of the Overdrive team went to a WWE Smackdown event and were able to experience all the action up close and personal with the amazing seats we had. That night we realized just how real those punches are……

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More Reasons to Integrate Offline with Online Advertising

by Harry Gold March 7, 2008

Want to influence more consumers? According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or…

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