All marketers who advertise on Facebook breathed a sigh of relief today when the social networking giant announced it has upgraded its analytics and reporting of ads on the site. To ensure you better understand how your ads are performing,…
BOSTON (Nov. 12, 2008) — Overdrive Interactive has tapped Michael Ryan to become its new Director of Business Development, the online marketing agency announced today. With over 28 years in the interactive marketing communications field, Ryan brings a wealth of…
I got to attend an invitation-only Google/TechTarget event at Google’s office in Cambridge, MA, and tweeted some of the more interesting tidbits of knowledge I picked up. (In all truthfulness, I added a couple to this column.) The event, “The…
YouTube once again proves how it’s almost synonymous with video. According to AdAge, President-elect Barack Obama’s victory speech has been uploaded more than 500 times and viewed more than 7 million times on the web in the last 48 hours…
Up until this month advertisers selling beer online or promoting the sale and/or consumption of beer on their website were banned from using paid search ads to promote their products. Google has recently decided to lift that ban, allowing purveyors…
BOSTON (Nov. 05, 2008) — Harry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead a free American Marketing Association webcast entitled “Social Media is About Socializing!” on November 20. During this one-hour event, sponsored by Aquent, the…
Harry Gold, Overdrive Interactive CEO, will be attending a Marketing, Management & Communications Career Night at Bentley University with two alum and fellow Overdrive employees, Ra Un and myself (Laura Ragno). The event takes place on November 11th from 5:30-8:00…