Advertising

Local Web-Ad Market Cools Down

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Local-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009

Social Media

Facebook to Launch Redesigned Pages

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Remember when Facebook revamped itself last year? When it launched a redesigned Home Page and Profile Page, with a less cluttered, more organized format (tabs in the Profile)? Recently, news has been going around that Facebook will be rolling out the same redesign for its business Pages. (Just to clarify for those not entirely familiar…

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Social Media

Don’t Know Your Twitter From Your Widget? More Webinar Dates Released!

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Overdrive Interactive just released new webinar dates for the popular lecture series, “Social Media Is About Socializing”. Harry Gold, CEO of Overdrive Interactive, explains to businesses that decoding the social media landscape is no longer a maybe, it’s a must. His webinar is aimed at demystifying social media and providing building blocks on how to…

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E-Commerce

Coupon Sites Grow at a Fast Clip

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With a recession on our hands, shoppers have been trying to cut prices- and one way of doing that is going onto the Internet to find coupons. The chart below shows the top 10 Website categories among US Internet users. Coupons had the highest change with 32% growth. In October 2008, a study showed that…

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ClickZ

Online Advertising for B2B

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At our agency, we do a lot of work for B2B (define) companies that look want to reach people by job title or function. Especially today, advertisers want to hone in their targeting as accurately as possible to reach the right people who can buy or influence the purchase of their products and services. So…

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Technology

A Billion Internet Users, and Counting

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As of December 2008, the Internet has exceeded 1 billion visitors. Of those visitors, Asia-Pacific has the highest percent of users with 416.3 million users which equates to almost half of the total with 41.3%. Note: ages 15+; home and work locations; excludes traffic from public computers Breaking down these numbers even more, China had…

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Advertising

Eyeballs Are Great, but Revenues Would Be Better

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Unsurprisingly, topping the list of video properties are Google sites, which owns YouTube with over 100 million viewers in December 2008. Despite this large statistic, revenue does not equate- short video clips and “untrusted content” videos do not bring in the revenue where as a longer-form trusted video would. Nonetheless, advertising spending will continue to…

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