Social Media

Online Marketing Expert Harry Gold of Overdrive Interactive to Share Social Media Marketing Case Studies and Best Practices at NEDMA Technology Day

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BOSTON, MA (October 9, 2009) — On Friday, October 23, at the Microsoft Seminar Facility in Waltham, Mass., Harry Gold, CEO, Overdrive Interactive, will join a group of online marketing luminaries and experts at the NEDMA Technology Day to discuss the impact of social media marketing on businesses and how to best leverage online resources…

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Search

Expanding Your Reach on the Google Content Network

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The Google Content Network is a great place to expand upon standard paid search campaigns, especially if your campaigns are utilizing low frequency terms or promoting a niche product or service. When search campaigns approach 100% impression share, the average cost per click can increase substantially as more aggressive bidding is required to capture the…

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Social Media

Twitter announces corporate account services

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Twitter-founder Biz Stone announced yesterday that the site plans to introduce premium features for corporate accounts, including tracking an analytics. This is the first time Twitter has offered concrete plans for a business model that includes revenue, rather than relying on the generosity of investors. In his interview with the Chicago Tribune, Stone avoided disclosing…

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Search

No Bling for Bing

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Looks like all the hype hasn’t translated into market share for Microsoft’s “decision engine” Bing. After an initial bump in usage, Bing’s market share is now 3.39%, according to the latest figures from a NetApplications survey. Meanwhile, StatCounter says that 89.92% of all global searches were done on Google. Here’s a link to the article:…

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Social Media

Social News bit: Facebook Expands “Connect” app

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October 2Facebook announced expansions to its Facebook Connect application this week, introducing the Facebook Connect Wizard, which will make it simpler for non-developers to add the service to their sites. Additionally, it announced Translations for Facebook Connect, a language translation service capable of working in 65 different languages, and Playground for Facebook Connect, which provides…

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