Social Media

From the Facebook Press Room

By

With 350 million active users, Facebook is one of the largest social networking sites on the web. As a result, users generate a wealth of content as the site continues to grow into an international phenomenon. Here are just a few of the interesting statistics that you may have not known about Facebook. Company Figures…

Read the full article

Social Media

College Students Still Appreciate Facebook

By

Though statistics have proven Facebook’s fastest growing audience is primarily older generations, Facebook continues to keep its cool among college students, according to an Anderson Analytics survey. Facebook is the favorite website among college students in 2009, with almost 28% listing the social network site as their top choice. This is a large increase since…

Read the full article

Marketing

Digital Point-of-Sale Media Influences Consumers

By

A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on consumers’ purchasing decisions, according to an eMarketer report. CPG brands use digital point-of-sale media such…

Read the full article

ClickZ

Hypertargeting Registered Users

By

Hypertargeting, a term coined by MySpace, describes the social network’s ability, as it puts it, to, “tap into self-expressed user information” and “reach the consumers most likely to be receptive to your brand.” Basically, MySpace is saying that you can target consumers by the information they post in their registration information and profiles. The team…

Read the full article

Search

Google Announces Real-Time Search

By

Google recently released its real-time search option, online and for iPhone and Android smart phone devices, enabling users to receive search results as they happen. How does it work? When users enter a search term, results are automatically updated from live Tweets, news articles, Yahoo Answers and web pages. If users do not want to…

Read the full article

Social Media

FarmVille More Popular Than Twitter

By

As Facebook hits 350 million users around the globe, one of its most popular applications, FarmVille, is rivaling another popular social media site, Twitter. In a meeting with TechRadar, Facebook revealed that its website garnered about 200 billion page views per month, with 1.6 billion messages sent daily and 2.5 billion photos uploaded per month….

Read the full article

Social Media

Social Media is a Marketing Success

By

According to marketing pros, social media has found success as adoption and awareness continue an upward trend. A majority of companies have reported to be familiar with social networking, with ninety-one percent using at least one social media tool in 2009. Social networking and blogging have shown impressive growth in 2009, by 80% and 45%…

Read the full article