Both paid search and social media play crucial roles in the marketing efforts of brands these days, yet the approach taken when it comes to integrating either of these marketing channels is completely dissimilar. On the one hand you have…
Yesterday, Facebook announced the introduction of community pages. The introduction of this new category is an attempt to distinguish between pages that represent a brand or organization and pages created to unite fans around a favorite cause or topic. Before…
Missed what happened in social media this week? Here are some of the top stories to catch you up! Two big events happened on April 1, Gmail’s birthday and April Fool’s Day. Gmail was first launched on April 1, 2004…
In the quest for constant performance management of search campaigns on Google AdWords, marketers now have the opportunity to manage their client’s campaigns on the go. Google made the announcement yesterday on its Inside AdWords blog. The launch of AdWords…