Driving Forward > Digital Marketing Blog
Sports Illustrated Takes Social Media Integration to a Whole New Level
While social media integration nothing new, this week Sports Illustrated (SI) took did something that in my opinion took the integration of social and traditional media to an entirely new level. They decided to feature their own branded hash tag, #silinsanity, right on the cover of the February 20th issue featuring Jeremy Lin
Brands Pinning Perfectly
Millennials Won’t Make a Big Ticket Purchase Without UGC
Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without…
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Super Bowl Ads Go Viral
Talking About This and Facebook Viral Reach
Rethinking the value of Print Advertising
During a client meeting recently the topic of print advertising came up and this client said something that really made me rethink and reassess the value of print advertising. The statement was as follows:
“Not everyone will read your ad, but if they do, reward them”