Advertising

Internet Ad Revenues Set New Record

By

According to the latest Internet Advertising Bureau (IAB) advertising revenue report, internet advertising revenues set a new quarterly record with $8.4 Billion for the first quarter of 2012. This is the highest first quarter revenue ever for internet advertising, and a 15% increase over the $7.3 Billion in revenues for first quarter of 2011. These…

Read the full article

Advertising

Facebook Introduces Mobile Targeting for Marketplace

By

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds.  This really translates to mobile-only targeting, which had previously only been available for Facebook-direct, insertion order buys. Facebook’s new targeting options are currently available…

Read the full article

Advertising

Google Announces New Integrated Ad Management and Reporting Platform

By

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following components: 1.) DoubleClick Digital Marketing Manager: an upgraded version of the DoubleClick ad server. 2.)…

Read the full article

Mobile

Peanuts, Cracker Jacks, and Instagram?

By

If you are an iPhone user then you have probably been using Instagram for a while. If you are an Android user, like myself, and enjoy photography then you adopted the photo sharing platform a month or so ago with excitement to explore this forbidden new world. As expected, Instagram has become more popular than…

Read the full article