Media

Instagram Video vs. Vine

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With 89 million Americans watching an average of 1.2 billion online videos every day, video sharing has become a significant aspect of social media. Vine — an app that allows users to create looping videos with a time limit of six seconds — is proof of the popularity of video sharing. Launched by Twitter in…

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Overdrive

Overdrive Interactive Wins 8 Awards from NEDMA

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Last Thursday night, the Overdrive Interactive team was happy to attend the New England Direct Marketing Association (NEDMA) 32nd Annual Awards for Creative Excellence show and take home a total of eight awards. Participation in the annual event attracts over 400 entries in eight categories covering every aspect of direct marketing campaigns including print advertising,…

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Marketing

Video Now Available on Instagram

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Over the past week or so many sources have been speculating on the addition of video to the popular photo sharing application, Instagram. Well, today it was officially announced on the Instagram blog that available for download is a new version of Instagram with video recording capabilities. The new feature allows up to fifteen seconds…

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Advertising

Twitter Design Guide

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PLEASE READ: From April 8-April 22, 2014, Twitter rolled out a new design. See the blog post about the new design here, and visit https://www.ovrdrv.com/twitter-design-guide to download the new guide. Are you a marketing professional who is interested in learning about Twitter design? If so, Overdrive Interactive’s Twitter Design Guide is a great resource for you….

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Client Services

Bob Cargill Joins Overdrive

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Overdrive Interactive would like to welcome Bob Cargill to the company as its new director of social media. Cargill comes to Overdrive with more than 20 years of marketing experience, having developed and implemented successful lead-generation campaigns in traditional, digital and social media marketing. “We are thrilled to add such a skilled marketing and social…

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Advertising

How to Effectively Leverage Social Media

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There is no question that more and more money is being spent on social media advertising. In fact, Social Media Examiner recently reported that 65 percent of marketers plan to increase their social media ad budgets this year, reallocating funds from display, video, rich media, and offline tactics. Given the magnitude of this trend, I…

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Media

How to Update to the New YouTube One Channel

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YouTube has recently rolled out a new feature to all users. The new channel elements include: channel art, a channel icon, channel description and web links. Below is a step-by-step guide to switching your channel. Step 1: Go to http://www.youtube.com/onechannel and scroll to the bottom of the page where you will see a prompt to…

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Social Media

Why Businesses and Brands Should Try Vine

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Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January 24 of this year as an iOS-only app, Vine’s user base is growing at an incredibly rapid clip,…

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Analytics

The What, Why and Meaning of Online Marketing Analytics.

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By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.