Okay, native Bostonians — and those of you, like me, who are truly, madly, deeply in love with this wicked cool city — step right up. This guide’s for you. Of course, you don’t need me to tell you that there are countless ways to stay enlightened, educated and entertained via traditional media around this…
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Surely you’ve heard of it. And if you’re a runner like me, unless you’ve already run it, it’s probably on your bucket list, a race that’s always been on your radar. It’s the legendary Boston Marathon, the oldest annual marathon in the world, an historic, 26.2-mile journey that I’m proud to say I’ve run 12…
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Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few episodes and it becomes clear that what the show’s really about is change. Specifically, just…
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Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is available as a PDF both on our website at https://www.ovrdrv.com/social-media-map and in our Facebook Resource Library….
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The 2014 NEDMA Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions, a diverse collection of exhibitors, and a large group of marketers from all over New England. This year, the conference at Bentley University featured speakers from over 20 organizations and brought in a record number of attendees. Here…
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Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.
BREAKING NEWS! Amazon.com announced today that you can now add to your shopping cart by using #AmazonCart, or #AmazonBasket in the UK. Here is a link to the article, and a video outlining the new feature is below: You do need to connect your Twitter account to Amazon. Amazon will email you when an item…
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