Marketing

Man drawing the Twitter logo

7 Twitter Tips for Small B2B Companies

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Many discussions about social media best practices for businesses are more relevant to B2C companies than B2B ones. For example, of the ten finalists for AdWeek’s 2014 Shorty Awards for Best Brand on Twitter, none were B2B brands. That’s because Twitter is often lauded for its power to deepen a brand personality and cleverly respond…

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Overdrive

Overdrive Interactive Releases Facebook Design Guide

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On June 13, 2014, Facebook completed its new, streamlined redesign for Pages for business, which began back in mid-March of this same year. Overdrive Interactive’s social media marketing team has been tracking this gradual release and is now publishing our Facebook Design Guide, which details the changes in a comprehensive (yet concise) way. The guide…

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Search

SEO All-Star Lineup of Page Anatomy

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Many baseball fans will be turning their attention to tonight’s 2014 MLB All-Star Game, but your site and page anatomy deserve attention too. Wait, what’s the correlation between SEO and baseball? SEO is the art and science of combining code, content, and submission tactics to achieve higher search presence for targeted keywords. Baseball is the…

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Overdrive

Overdrive Releases 2014 Search Marketing Map

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The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital marketing, including live links to more than 120 sites and tools, broken into 22 categories. The map is available as a clickable PDF in our Facebook Resource Library or at ovrdrv.com/search-map. Overdrive CEO…

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