Social Media

Marketers Need to Up Their Game on Facebook

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Two recent announcements from Facebook, here and here, suggest that marketers will need to be more strategic than ever in order to reach their consumers. Facebook has just simplified its Privacy Policy, cutting out nearly three quarters of the content in the previous policy, making it much easier for users to understand. There are no changes to…

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Social Media

5 of Instagram’s Best-Kept Secrets

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I usually have a hard time picking just one favorite, but when it comes to social media, Instagram is without a doubt my channel of choice. They say a picture is worth a thousand words, right? Or is it a thousand likes? Instagram tends to be underrated among the social media giants. Here are a…

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Overdrive

Overdrive Sponsors NEDMA’s Wildly Successful 2014 Marketing Technology Summit

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On Wednesday, November 5, 2014, hundreds of direct marketers gathered at the Boston Common Hotel & Conference Center for the 2014 Marketing Technology Summit, hosted by the New England Direct Marketing Association (NEDMA). In only its fifth year, the conference attracted attendees from all over New England, representing fields ranging from technology to health care,…

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