Advertising

Search in 2014: A Year in Review

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2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes that came to search in 2014.

Overdrive

Paid Search Improvement Roadmap

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**(Click to download the guide)** Paid search plays a vital role in customer acquisition for many organizations. With its utility in both lead generation and e-Commerce, paid search can become your most valuable marketing/sales channel if set up properly using best-practices and a coherent strategy. However, if designed poorly without regard to best-practices, it can…

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Marketing

6 Brands That Are Killing It on Instagram

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Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem. In fact, pretty much anyone who uses Instagram knows just how superior…

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