I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I can’t help but hang on every word tweeted about the big game this Sunday. But…
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It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel. What this means is that when people search for your brand’s website using Google, they will now see more information than just your company name, description, logo and recent posts on Google+. Google’s algorithms will also…
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As ubiquitous as social media in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging on their every word on these channels. That shouldn’t come as a shock to you, though. After all, like direct mail, email, print and broadcast, social media channels are…
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