Analytics

Google Analytics Now Classifies Bing Organic Traffic As Referral Traffic?

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Following some revealing discussion at webmasterworld.com, corroborating statements by Search Engine Land, and our own small look into the matter, it appears that Google Analytics (“GA”) just started reporting Bing organic search traffic as, well, something other than organic search traffic. According to new reports out of GA, one of the most popular web analytics services in the world, genuine organic traffic…

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Search

Panda Raises Its Head Again – Slowly

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According to information originating from Google itself, Search Engine Land reports that the latest update to the algorithmic search filter used by Google and cutely named Panda began last weekend, Saturday, July 18th, 2015. However, while the roll-out of new code indeed started to take root several days ago, don’t expect to see real or dramatic…

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Advertising

Social Media Newsroom: July 2015

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Summer is here, and social media channels are undergoing frequent updates. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the major platforms we use every day. To help with that, here’s the latest news from…

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Advertising

Facebook Changes Cost Per Click Criteria

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Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising campaign. The types of ad interactions that incur a cost have now been streamlined to…

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