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Overdrive Interactive at the 2016 NEDMA Marketing Technology Summit


As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive Interactive was an event sponsor and exhibitor, and our founding CEO, Harry Gold, and our VP of Search, Social, and Analytics, Jeff Selig, presented two of the 12 sessions held throughout the day.

Here are some of the highlights from the event:

Sarah Berns, Overdrive’s Marketing Coordinator, was managing our booth which was set up with all kinds of Halloween candy and marketing goodies!

Bob Cargill, Overdrive’s Director of Social Media, was covering the event on social and got a special shout-out from keynoter, John Foley, who presented “Event Coverage” as one of 50 key marketing strategies.

Look at those RTs! Bob Cargill’s tweet quoting Glenn Gaudet did extremely well on Twitter!

Harry Gold delivered a very informative and engaging talk on “Search Engine Marketing Success for B2B.”

And Jeff Selig presented “The Ultimate SEO Dashboard for CMOs” to help CMOs reveal the true value and ROI of SEO. Click here for a closer look at the CMO’s SEO dashboard.

Be sure to visit NEDMA’s MTech Summit website to learn more about the speakers: http://www.mtechsummit.com/

If you would like to contact Overdrive’s CEO, Harry Gold, about a speaking opportunity, please visit: https://www.ovrdrv.com/harry-gold-speaking.



NEDMA Annual Conference 2019 Recap Part 2


The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

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