Social Media

How To: Instagram Stories

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Our Director of Social Media, Bob Cargill went straight to the source to create this short video on how to use Instagram’s latest feature, Instagram Stories- all on our company Instagram (follow us @ovrdrv). Like all Instagram Stories, this how-to was only live for 24 hours. We saved each 10 second clip and compiled them into one simple…

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Social Media

Latest Social Media Updates

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This was a somewhat quiet week for social media updates . Here’s a brief recap: Facebook Announces New Features for Slideshow Ads – August 23, 2016 Slideshow is a simple, cost-effective tool that advertisers can use to quickly convert a set of photos or an existing video into a lightweight video. The tool was originally…

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Social Media

Latest Social Media Updates

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Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their users’ interests. This feature is similar to Snapchat’s Live Stories and Story Explorer which launched last…

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Social Media

This Week’s Social Media News

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Here’s a recap of this week’s must-know social media updates: Twitter Opens Up Moments to More Creators – August 9, 2016 Moments is a Twitter feature that highlights the most popular or trending stories on Twitter. Each Moment is a collection of curated tweets that tell a story and until recently, was curated solely by…

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Marketing

Why Snapchat is Such a Big Social Media Hit

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The last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Snapchat is about to go mainstream. Founded four years ago by three Stanford University students, this mobile photo and video messaging app earned a rather edgy, even controversial, reputation along…

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Social Media

This Week’s Social Media News

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Here’s a recap of this week’s must-know social media updates: Instagram Launches Instagram Stories – August 2, 2016 Instagram and Snapchat Stories are very similar. Just like with Snapchat Stories, Instagram users can post photo and video slideshows with drawings, text, emojis and/or filters, that disappear in 24 hours. But brands must observe these two…

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Advertising

A Twitter Directory for Digital Marketers

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By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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