Today, it’s not enough to just understand search engine optimization, paid search, online media, the general creative, or even marketing analytics. You really need to understand how these components all work together. Harry Gold, CEO of Overdrive Interactive explains how all the pieces fit together and why you need to understand them all! …
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What kinds of content do people want to consume? Discover the four cornerstones of great content with Harry Gold, CEO of Overdrive Interactive. If you would like to leverage our digital marketing expertise for your content marketing, please contact us or check out examples of lightweight content in our Infographic portfolio.
“Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked entirely. These global numbers remain unchanged from the company’s 2015 benchmark report.” – Return Path We…
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Social media reach and engagement rates have declined so drastically in the last year or two that paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise? These organizations can be particularly creative or incredibly persistent, but the most effective strategy they can embrace may…
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What is successful social media marketing for B2B brands? Is it the number of followers and likes your social channel receives? Or is it whether your brand can activate your social community to share your content? To help answer these questions, Overdrive Interactive has published our 14 B2B Social Media Marketing Tactics That Work. This guide…
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Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint. AI will take email blasts from “one size fits all” to automatically filtering out weak…
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The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least 15 of our Facebook friends. But we can predict that video will play an essential…
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