Analytics

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14 Ways to Measure Brand Awareness

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We all know that brand marketing is a big influencer on why a person buys your product over a competitor’s. Although it is not an OFFICIAL ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand Halo Effect: Does Brand Awareness Impact Organic Search Rankings?“), having a strong brand can…

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Branding

Simple Twitter Tips for B2B CMOs

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Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their brand. Learn what you can do as the CMO of a B2B company to improve…

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