Analytics

New Feature From Google Analytics – Get Answers Instantaneously

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Google announced a few days ago a huge step towards the future of Analytics Intelligence. The new feature, which already discussed last year, called “Ask Intelligence” is basically a machine learning technology that let you get answers from Google Analytics about your key business metrics such as “How many new users did we have from organic search on mobile…

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Advertising

Ads Coming to a Facebook Messenger App Near You

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After successful beta tests in Thailand and Australia, Facebook has decided to go global with Messenger Ads. While some may bemoan this as ad creep, the possibilities this new avenue opens up is beneficial to both advertisers and consumers. After all, connecting consumers whose interests align with a brand’s is what social media marketing is all about. There’s nothing…

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