Analytics

Importance of Meta Data and How to Write It

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What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for online searchers to increase click-through-rates (CTR) from search result pages to your website.   Meta…

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Marketing

blog syndication

Posting on Your Blog vs. Medium and LinkedIn Pulse

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Posting on the Blog vs. Medium and LinkedIn Pulse Smart marketers understand the importance of content marketing and promotion in an age where “users on WordPress produce about 91.8 million new posts each month” (source). Content marketing can get expensive if you consider the cost of freelance writers, graphic designers, developers, hosting, and the tradeoff of investing in…

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