Driving Forward > Digital Marketing Blog

A New Type of Facebook News Feed Story


After catching this headline, “Facebook Explores Changes to News Feeds,” in the Wall Street journal last Friday, I was anxious to see when and what new changes would take place.   The article expressed that the changes would alter the news feeds to resemble that of Twitter and Google+.  However, these adjustments were likely to excite marketers.

The changes are designed to address some of the biggest frustrations by third-party developers and marketers on Facebook: standing out in the News Feed.”

Luckily, I didn’t have to wait long to see the first change.   Saturday morning, I noticed that my friend’s status updates discussing the same topic were now being grouped in a story in my news feed.  The story read as, “[Friend’s name] and [#] other friends posted about [Page name].”  The story also linked to the page, even though my friends did not.  Announced by Facebook on Monday, this special kind of grouping is called a “Posted About” news feed story.

facebook status update annoucement

A Posted About story uses a natural language processing computer story to perform name entity recognition on statuses.  Facebook originally experimented with a similar status grouping in 2010.  Furthermore, Facebook has also been integrating stories in the news feed that group together your friends who all post on the same person’s wall or friends who add the same new friend.

The main purpose of Posted About stories is that it will help users determine topics that are trending amongst their friends, and spur fan growth for these topic’s Pages.  The growth opportunity for businesses with these “social recommendations” is significant.  In the past, encouraging users to tag Pages within their updates was difficult.  These grouped stories will eliminate this need, as well as, the hassle of tagging.  Additionally, the Posted About stories will boost the occurrence of links to Pages in the news feed, improving the potential for organic growth.  Getting users to talk about your brand is likely to become a central goal for businesses and Page owners to help grow their fan base.

A new type of news feed story in facebook that links status updates by group talking about the Red Sox

There is of course a negative side of Posted About stories.  The natural language processing program does not detect the sentiment in the user’s statement.  Consequently, the Posted About stories may link status’s that highlight Pages that that aren’t actually the focus of the update or that are being talked about negatively.  Brands may be hesitant to have a string of posts linked to them that may be negative or off topic.

Negative string on comments in a Posted About news feed story about the new york yankees

Like any Facebook altercation, not everyone is embracing this change with open arms.  However, I am.  Grouping status updates by topic will not only make it easier for me to scan my news feed for trending topics amongst my friends, but also highlight business pages that my social circle indicates are important (great news for a social media marketer like myself!).  I am sure I will also enjoy coming across some amusing erroneous categorizations as well.

Related Posts

How To Clean Up Your Facebook Profile

A New Potential Homepage Layout For Facebook

Facebook May Incorporate the Missing Link: A Streaming Music Service

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article


December 9, 2019

Become a Marketing Engineer at MTech Summit. Register now to get a $60 discount.

Register Now!

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: a-new-type-of-facebook-news-feed-story
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=a-new-type-of-facebook-news-feed-story&page=
Loaded Template: single.php