Driving Forward > Digital Marketing Blog

Add Organic Call-to-Action Buttons to Your Facebook Posts for Increased ROI

By

The days of asking for engagement on Facebook have ended. With the latest algorithm changes, the social media giant is now punishing brands for low quality content like memes and content asking for likes/shares/comments. The new update “uses over a thousand different factors” to determine whether a post is of the quality they believe is the most interesting to your audience.

Using Power Editor, the advertising platform for Facebook, you are now able to add organic call-to-action buttons to posts with links in Facebook. Follow these steps to create CTAs on your Facebook posts:

1. Head over to the Facebook Power Editor.

Facebook Power Editor

2. Select  Manage Pages from the top left drop-down menu.

Facebook Power Editor

3. Pick the page you’d like to create the post on.

4. Click Create Post.

5. A light box will appear. Fill out the desired fields.

Facebook Power Editor

6. Select the Call to Action you’d like to choose, there are five options:

  • Shop Now
  • Learn More
  • Sign Up
  • Book Now
  • Download

7. Click “This post will be published on the Page” at the bottom and then Create Post.

8. Select the post you just created in the list,  click Publish Post. Choose your publishing options and hit publish.

Facebook Power Editor

9. When you’re finished click Upload Changes and view the post on your page.

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: add-call-to-actions-to-your-organic-facebook-links-for-increased-roi
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=add-call-to-actions-to-your-organic-facebook-links-for-increased-roi&page=
Loaded Template: single.php