Driving Forward > Digital Marketing Blog

Ads Coming to a Facebook Messenger App Near You

By

After successful beta tests in Thailand and Australia, Facebook has decided to go global with Messenger Ads.
While some may bemoan this as ad creep, the possibilities this new avenue opens up is beneficial to both advertisers and consumers.

After all, connecting consumers whose interests align with a brand’s is what social media marketing is all about. There’s nothing more social than an app specifically designed for communicating on a social platform, so advertising in the Messenger app is a naturally progression.

The ads will appear in the home tab of the Messenger mobile app, but not in personal conversations. You won’t see an ad for your local BBQ place in a private message to your friend about your insatiable craving for a juicy hamburger.

Facebook Messenger Ad Gif

Facebook 

What This Means for Advertisers

Statistically, this move makes perfect sense for Facebook and advertisers. Currently apps account for 89% of mobile media time. By 2018, 80% of smartphone owners will be chat app users. Mobile commerce is now at 30% of all U.S. e-commerce, and 46% of internet users report purchasing items via smartphone.

Creatively, Messenger Ads give marketers a space to explore a more personal ad experience for consumers. In Facebook current ad offerings, marketers are able to create ads that appear in the News Feed and open to a message between the advertiser and consumer when clicked. Messenger Ads will also have this ability, as well as clicking to a new site. This gives a unique opportunity to offer exclusive deals and content one-on-one. It also opens a dialogue that mutually benefits a consumer with questions and a brand with immediate answers.

FB Message Ad Example

Facebook

Benefits of Messenger Ads for Consumers

It’s unlikely that as a 29 year old female I have interest in an ad for a beard shaving kit. Unless, of course, I’ve been researching gifts for my husband or father. Facebook’s robust targeting abilities ensure that a consumer’s interests and shopping habits align with the ads they see. With Messenger Ads, consumers can use the popular app to shop or engage with advertisers they care about, or may find appealing.

 

Social media marketing has allowed brands and consumers to engage quicker and easier than ever before. Facebook’s Messenger Ads are exciting new way to explore this relationship.

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: ads-coming-to-a-facebook-messenger-app-near-you
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=ads-coming-to-a-facebook-messenger-app-near-you&page=
Loaded Template: single.php