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Amazon and Mobile Score Big in Black Friday Shopping Results


Over 57 million people visited online retail sites on Black Friday, which was up 18% from 2011. So as you start your shopping this holiday season, consider the recent findings of a Harris Interactive poll that highlight the top destinations for online shopping.

Amazon.com, the most visited online retail site on Black Friday,  tops the list, which criteria includes value, selection and ease of shopping. Somewhat surprisingly, Costco came in second to Amazon in terms of value, with Walmart and Target close behind.

Retailers that seemingly have some work to do include Nordstrom, particularly with regard to customer service.

Kohl’s was the top-rated department store for perceived value, with LL Bean and Zappos the top clothing and apparel sites for the same category.

On a separate note, mobile shopping soared on Black Friday, with 24% of retail site traffic coming from mobile, up from 14% in 2011. As a result, mobile sales were up over 16% from 10% in 2011. The iPad accounted for 10% of online shopping.

Check out the results of the survey here, and happy online shopping!


NEDMA Annual Conference 2019 Recap (Part 1)


NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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search social app

The Miracle Of Findability


Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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December 9, 2019

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Overdrive Google World Digital Marketing Infographic

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The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

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Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

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