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Americans Doing More in Less Time Online


Have Americans become more efficient with how they spend their time online? A report from the Neilson company reveals that in January 2010, Americans spent 8.2% less hours on the Internet. However, while the the time that individuals spend online is down, the number of active US internet users rose 3.8% Increases were also reported in the number of domains visited per person and the number of internet sessions per person in January.

Source: Marketing Charts, February 22, 2010

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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