Driving Forward > Digital Marketing Blog

An Interview With a Cost-Per-Lead Expert

By

Performance media buying is one way to minimize risk associated with media dollars in these strange economic times. I’ve written plenty on this topic, so this time I decided to get the scoop from an expert in the space: Jonah Mytro, director of Mediaspike, based in Brookline, Massachusetts.

Harry Gold: Please tell me about yourself and your company — basically, what do you do and whom do you do it for?

Jonah Mytro: We are an online marketing and business development firm focusing on the development, launch, and management of Web sites in a variety of different industries including online education, debt settlement and consolidation, travel, scholarships, and parking. We own and operate each of our Web sites and generate leads and inquiries for our clients on a performance model. Clients only pay per qualified lead or inquiry and are very ROI [return-on-investment] focused.

HG: So you’re not an agency then?

JM: Mediaspike is not the traditional agency where we buy media on the client’s behalf. Our goal is to deliver qualified leads and inquiries to our clients who pay us on a cost-per-lead basis. From the client perspective, they are reducing their risk and only paying for a qualified lead, which they can monetize. We are focused in certain areas so we can go very deep into certain verticals and develop mature lead channels.

HG: So basically you sell media to certain industries on a cost-per-lead basis?

JM: Correct. So my expertise is in both the buy side and sell side of performance or cost-per-lead media.

Read more…

Tags

ClickZ

Social Media: 15 Ways You’re Doing It Wrong

By

Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Video

SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   

Video

5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   

Webinar

Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: an-interview-with-a-cost-per-lead-expert
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=an-interview-with-a-cost-per-lead-expert&page=
Loaded Template: single.php