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Anatomy of a Blogger

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According to the BIGresearch Simultaneous Media Survey, the typical blogger is:

  • Male (53.7%)
  • Average age of 37
  • Slightly lower than average income ($55,819 vs. $56,811)
  • Better than average education (14.3 years of education vs. 14.2)
  • Ethnically:
  • Using more forms of new media than the average person

All data is based on the 26% of all adults who say they regularly or occasionally blog.

Source: BIGresearch, Center for Media Research

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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