Android Users vs. Apple Users
The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92% of Android users engaging in mobile media. On the other hand, only 63% of Android users checked e-mail on their device, while 87% of Apple users used their phones for e-mail. This represents the largest percentage gap between Android and Apple users.
Smartphone applications have played a pivotal role in the success of Apple iPhones as well as the Android device. Fifty-two percent of Apple users and 44% of Android users spend most of their time using phone applications versus a web browser.