Driving Forward > Digital Marketing Blog

Android Users vs. Apple Users

By

A study by comScore and Compete demonstrates similar usage patterns between Android smartphone users and Apple iPhone users.

The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92% of Android users engaging in mobile media. On the other hand, only 63% of Android users checked e-mail on their device, while 87% of Apple users used their phones for e-mail. This represents the largest percentage gap between Android and Apple users.

Smartphone applications have played a pivotal role in the success of Apple iPhones as well as the Android device. Fifty-two percent of Apple users and 44% of Android users spend most of their time using phone applications versus a web browser.


Source: eMarketer; December 28, 2009

Tags

Mobile

google-mobile-first-index

Mobile-First Index: What You Need to Know

By

Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: android-users-vs-apple-users
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=android-users-vs-apple-users&page=
Loaded Template: single.php