Advertising

Facebook and Fendi

By

Would you buy a bag designed via Facebook? What if it’s a Fendi bag, to be sold exclusively on Bergdorf Goodman? Yes, it’s true. There will soon exist a Fendi bag designed on Facebook. If you think crowdsourcing is just for techies, think again. The fashion industry is jumping on the crowsourcing trend, and the…

Read the full article

Advertising

Google’s Predictions for Display Ads

By

Display ads are big. They’re gonna be huge. That’s what Google wants us to do, and I couldn’t agree more. Yesterday, Google execs (VP of product management Neal Mohan and managing director of media and platforms Barry Salzman) gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference, “Display 2015: Smart and Sexy.” you…

Read the full article

Advertising

Bang, Gilt, and DVF

By

If you know what those three terms mean, you’re most likely a fashionista. And if you’re reading this blog, you’re most likely into social media. Are fashion and social media a natural marriage? I think so. Bang is Marc Jacobs’ latest fragrance for men. Not only is it storming the digital advertising space (see the…

Read the full article

Advertising

Where Do You Get Your News?

By

If, like me, you get your news from Boston.com, NYTimes.com and CNN.com, you’re not alone. According to MediaBuyerPlanner, six in 10 Americans get their news online. And out of all US internet users, three in five read newspapers online every month. So my advice to fellow marketers and media planners? Don’t forget about the online…

Read the full article

Advertising

Leaving Your Fate with Facebook

By

This Sunday, football fans will be glued to their TVs for the Superbowl, while we in the advertising industry will be glued to our TVs for the… Superbowl. Let’s face it, some people watch the Superbowl just for the ads, and through the years I’ve seen some great TV spots debut on the big game…

Read the full article

Advertising

Yahoo Picks Up Baggage for the Holidays

By

On December 23 (the busiest travel day of the year), Yahoo sent employees to the San Francisco International and San Jose International airports and paid for airline customer’s baggage fees. According to NBC Bay Area, this was “not a bad deal for travelers, who likely booked –and payed for — their tickets, only to learn…

Read the full article

Media

Facebook Launches ‘Friends of Connection’ Targeting

By

Last week, Facebook added another targeting opportunity for its advertisers: Friends of Connection. According the Facebook Ads:“Friends of connection” targeting is now available for Facebook Ads. Expand your audience reach by delivering your ads to the friends of people already connected with your Page, Application, Group or Event. In addition to harnessing the social graph…

Read the full article

Media

What We Can Learn from NBA Players and TV Stars

By

… on Twitter. If you’re on Twitter (and I hope you are), you might have noticed the influx of celebrities there – movie stars, professional athletes, TV hosts, chefs, etc. Usually, they’re just on Twitter to tweet about random ideas (or their rumored dates; I’m looking at you, John Mayer), but every now and then…

Read the full article