Marketing

Digital Marketing News Reading List Overdrive Interactive

29 Vital Digital Marketing News Sources

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The world of digital marketing is constantly changing. With so much going on in this continuously evolving industry, it can sometimes be a challenge to keep up with all the new developments, emerging trends, or topics that are generating buzz. Here at Overdrive, we stay informed with a comprehensive reading list of news websites, Twitter feeds, email…

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Advertising

Search in 2014: A Year in Review

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2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes that came to search in 2014.

Overdrive

Overdrive Interactive’s Summer Outing

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On Friday, August 8, the employees of Overdrive ventured to Filippello Park in Watertown, MA for a day of food, games and fun in the sun. We couldn’t have asked for better weather, or a better venue, to display our athletic prowess. We owe the entire event to our receptionist Barbara, who did a phenomenal job planning and…

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Marketing

Mad Men, AMC, Don Draper, 3 Marketing Lessons from Mad Men

3 Marketing Lessons from Mad Men

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Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few episodes and it becomes clear that what the show’s really about is change. Specifically, just…

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Overdrive

NEDMA, NEDMA 2014 Annual Conference, NEDMA Annual Conference, It's all Direct, Direct Marketing, selfie,

2014 NEDMA Annual Conference

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The 2014 NEDMA  Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions,  a diverse collection of exhibitors, and a large group of marketers from all over New England.  This year, the conference at Bentley University featured speakers from over 20 organizations and brought in a record number of attendees. Here…

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