Danielle Laurion, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

Overdrive Interactive Wins Best Use Of Media Targeting At The MITX Awards

by Danielle Laurion December 6, 2011

Overdrive is very proud and honored to announce that we won the best use of Media Targeting for our campaign with Harley-Davidson’s “Take Back Black Friday” at the 16th Annual MITX Awards last night! The Harley-Davidson “Take Back Black Friday”…

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Social Media

New Facebook Insights: Learn What Your Fans Want

by Danielle Laurion November 22, 2011

Facebook Insights are foreign to and do not apply to most people on Facebook, but if you’re a Page Administrator, the new updates to Facebook Insights are worth investigating and utilizing. Facebook Insights provide analytics into engagement, demographics and more…

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Social Media

Foursquare’s Facelift

by Danielle Laurion November 16, 2011

“You are now the mayor of…” Getting that notification and striving to earn new badges even to my sister’s comments of being a “girl-scout” are always exciting. However, Foursquare is much more than just a game to earn a diverse…

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Social Media

Googlebots Get Even Smarter

by Danielle Laurion November 1, 2011

If you have not been using Facebook Comments on your website or blog because of the lack of SEO value, then it is time to reconsider. As with any text content, Googlebots now read and index Facebook Comments posted on…

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Social Media

Social Media Screening

by Danielle Laurion October 25, 2011

Job seekers are beginning to utilize social media sites to screen potential employees now more than ever. A recent survey was completed by Reppler to determine when and how job recruiters are screening candidates and on what social networks. The…

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Social Media

Facebook Highlights Photos From Pages You Like

by Danielle Laurion October 25, 2011

Promoting pictures that your friends post is something that Facebook has been doing for a long time. Staring jealously at pictures from vacations your friends went on, or the latest weekend outings never seem to leave your News Feed. Now,…

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Advertising

Get Paid to Post with Chime.in

by Danielle Laurion October 19, 2011

Twitter, Reddit and blogging are all wildly popular aspects of social media. What would happen if a hybrid of the three media was created? It has officially been done and it is called Chime.in. Chime.in opens to the public today,…

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Social Media

Enterprise, Meet Google Analytics Premium; World, Meet Google Analytics Real-Time

by Danielle Laurion September 29, 2011

Today, Google launched Google Analytics Premium, a paid version of Google Analytics. Although Google is still free, the Premium version allows enterprises that receive a high amount of traffic, and need a high level of commitment from Google to pay…

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Advertising

GetGlue Partners with The Gap just in time for Falls TV Lineup

by Danielle Laurion September 27, 2011

GetGlue is a social networking site similar to four-square, but it uses TV shows as check-ins rather than locations. Get-Glue encourages users to check-in to movies, TV shows, and books they recommend. The CEO of GetGlue, said that the idea…

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