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4 Questions for Media Success

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This week I’m collaborating with Leah Block, our newest media team member, to bring you this column. One of the things I always try to do as a manager and entrepreneur is identify easy-to-remember approaches, questions, and exercises that can consistently be applied to complex situations. The idea is to embrace daily exercises that, if…

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Bookmarking Banner Ads With AdKeeper

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While attending the Association of National Advertisers Conference in Phoenix a few weeks ago, I met the good folks from AdKeeper. This company, which went into beta in February 2011, has raised a ton of money. It is bringing a new dimension to online media by giving consumers the ability to save ads they are…

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Lessons From a Real-Life ‘Mad Woman’

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At the Association of National Advertisers Annual Conference in Phoenix, AZ, I had the amazing honor and pleasure of seeing Jane Maas. I was truly moved and amazed by her talk and inspired by her life. Why was I so blown away from hearing Jane speak? Well, she’s 82 years old, traveled all the way…

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Thinking Beyond the ‘Like’

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How can you retain and engage fans on Facebook? My colleague and business partner, Ty Velde, shared somes tips an interview. Harry Gold: Ty, please tell us a bit about yourself. Ty Velde: I am SVP, director of client services and a founding member at Overdrive Interactive. My role is to provide strategic and tactical…

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