Jeff Selig, Author at Overdrive Interactive

Driving Forward > Digital Marketing Blog

The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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Event

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

by Jeff Selig May 16, 2017

I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting…

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Analytics

SEO Dashboard for CMOs

by Jeff Selig May 8, 2017

Live Webinar Register now for the live webinar on Thursday, March 29, 2018 at 2:00pm EDT. Driving Marketing Performance Lets take a robust look at the search engine optimization (SEO) elements that CMOs should be keeping an eye on and…

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Awards

Digital Marketing Agency Overdrive Interactive Wins Big At 2017 IAC Awards

by Jeff Selig April 6, 2017

We’re pleased and proud to announce that Overdrive Interactive has won five awards at the 2017 Internet Advertising Competition (IAC)! Overdrive Interactive, a Boston digital marketing agency, won the following awards: Virtusa – Outstanding Website SAGA Innovations – Best Education Website…

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Boston SEO

The Miracle Of Findability

by Jeff Selig January 20, 2017

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media, and your online…

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Advertising

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

by Jeff Selig December 9, 2016

Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint….

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Marketing

How to Increase Organic Traffic to Your Website

by Jeff Selig November 3, 2016

How to Apply SEO Best Practices To Your Content and Generate More Traffic to Your Site 1) Meta Data The meta title, URL and description are the three key ingredients for an optimized web page or blog post. Very effective…

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Analytics

Desktop trumps Mobile in local search

by Jeff Selig July 26, 2016

Searching For Local information The Smart Shopper: Searching Local Information: Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part…

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Advertising

2016 digital marketing predictions and trends

by Jeff Selig December 22, 2015

Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazon’s Firestick and of course the Apple iWatch. Smartphones have become defacto…

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