Analytics

SEO Dashboard

Anatomy of a 5-Star SEO Dashboard

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 Why create a SEO dashboard? Although Google Analytic’s lets you see a host of organic search metrics, they are segmented into buckets by Audience, Acquisition, Behavoir, etc.. creating an isolated view of one metric per page view, whereas SEO dashboards bring several metrics into one page for easy review and analysis. Google analytics seo dashboard What makes a great Organic Search…

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Advertising

3 B2B Account Based Marketing Tips

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What is Account Based Marketing (ABM)? Forget spray and pray advertising and focus on marketing to the bulls-eye! Account Based Marketing focuses on specific targeted companies and individuals within a company, marketing to them with the right content and offers along the research and purchase intent continuum. 1) Defining the Ideal Customer Your sales team has it’s…

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Marketing

b2b lead generation

5 Quick B2B Lead Generation Tips

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B2B lead generation is the method of matching user intent by targeting buyer interest with the right information and offer at the right time on the right marketing channel. From a conversion and lead generation perspective, you will be collecting requests for more information from potential buyers, via form fills or phone calls. This in turn will be populating your CRM…

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