Advertising

5 Dos of Twitter Advertising

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Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie may have given hashtags a bad rap, the Twitter-born phenomenon does serve its purpose. Last…

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Advertising

Advertising

5 Dos of Facebook Advertising

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It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all Facebook ad campaigns are created equally. Check out this list of 5 dos of Facebook…

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Advertising

5 Tips for a Successful Snapchat Campaign

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Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

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Overdrive

Overdrive Interactive Wins 12 Awards, Including Best Of Show – NEDMA 2014 Awards for Creative Excellence

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The Overdrive Interactive team attended the 33rd Annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence yesterday evening, June 18, 2014. Overdrive’s hard work and expertise earned the agency a total of twelve industry awards for campaigns ranging from website development to search marketing, social media marketing and more. The awards show’s entrants…

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