Advertising

How to Effectively Leverage Social Media

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There is no question that more and more money is being spent on social media advertising. In fact, Social Media Examiner recently reported that 65 percent of marketers plan to increase their social media ad budgets this year, reallocating funds from display, video, rich media, and offline tactics. Given the magnitude of this trend, I…

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Advertising

The Rush to Go Live With Mobile

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Everyone is rushing into mobile, but is anyone doing it well? According to the 2013 Mobile Sophistication and Strategy Study conducted by Kontagent, only 25 percent of mainstream companies using mobile have a well-defined strategy. Even more shocking, when Kontagent asked companies to rate the customer experience of their mobile programs, more than half rated…

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Advertising

How to Manage Media Fragmentation

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Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest ClickZ post to find out.

Advertising

The Importance of Programmatic Marketing

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There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges, there has been a significant rise in marketers using DSPs to purchase RTB inventory. In tandem with this trend, there has also been a…

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Advertising

Are Banner Ads Dying?

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There are a lot of people in the industry that believe that standard banner advertising will slowly be phased out for “native” advertising, which weaves a brand’s content (videos, photos, articles, etc.) in with the site’s content. In a recent Ad Age article, it is argued that publishers are beginning to “pin their business models…

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Advertising

Sentiment Toward Facebook Changes Post-IPO

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In a recent survey by 33Across, 80% of US Advertisers believe that Facebook is less important when compared to the rest of the web, which is up 23% from March. Survey respondents were across all categories, including automotive, CPG, financial services, retail and travel. Key findings from the survey include: 70% of respondents now focus…

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Advertising

Google Announces New Integrated Ad Management and Reporting Platform

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On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following components: 1.) DoubleClick Digital Marketing Manager: an upgraded version of the DoubleClick ad server. 2.)…

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