Advertising

Google Announces Changes to Google Grants Program for Non-Profit Organizations

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Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable organizations based in other countries can also apply if the international requirements are met. The…

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Search

Using AdWords Editor to Group Keywords

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The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows you to customize ads for each group. Doing this improves the overall relevance of the…

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Advertising

New AdWords for Video Open to All Advertisers

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Google AdWords for Video allows advertisers to create, target, optimize, and report on video campaigns via a specialized video dashboard.  The new interface integrates with existing AdWords accounts and saves advertisers time by eliminating the need to log in and out of AdWords and YouTube to set up campaigns and track performance. In order to…

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Search

Sometimes Low Click-Through-Rates are in PPC Campaigns are a Good Thing (gasp!)

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Sometimes, search advertisers get a bit too focused on looking at overall account and campaign CTRs for search campaigns. Typically, increasing your CTR can really help your account by improving your quality score, lowering CPCs, and increasing conversion metrics. In most cases, this is part of the day-to-day campaign optimization search marketers perform. Search managers…

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Mobile

Potholes in Boston? There’s an App for That.

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The City of Boston recently released a new iPhone application, “Citizens Connect” (iTunes link), that allows residents to report issues about the physical state of the city. The app is part of a bigger initiative to foster “Citizen-to-City” communications; all reports generated through the application are linked into Boston’s Constituent Relationship Management System. The free…

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