Advertising

Overdrive Interactive Wins Big at 2015 W³ Awards

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Overdrive Interactive is pleased to announce that we have won nine awards at the 2015 W3 Awards. These awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives. The list of winning entries and clients are below. As you’ll see these wins are…

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Advertising

Overdrive Interactive Wins Big at 2014 W³ Awards

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Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

Advertising

Dissecting the DNA of the Digital Marketing Budget

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So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

Marketing

Overdrive Interactive Wins Big at 2013 W³ Awards

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Overdrive Interactive is pleased to announce that we recently won several Silver Awards at the 2013 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

Analytics

The What, Why and Meaning of Online Marketing Analytics.

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By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

Overdrive

Love Beer. Love Life. Overdrive.

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At Overdrive we clearly work hard, but we also play hard. So last Friday, we decided close up a bit early and take a field trip down to one of Boston’s finest establishments….the Harpoon Brewery.