Driving Forward > Digital Marketing Blog
Overdrive Interactive Wins Big at 2015 W³ Awards
Overdrive Interactive Wins Big at 2014 W³ Awards
Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!
Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.
Overdrive Interactive Wins Big at 2014 IAC Awards
We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards.
Dissecting the DNA of the Digital Marketing Budget
So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.
Overdrive Interactive Wins Big at 2013 W³ Awards
Overdrive Interactive is pleased to announce that we recently won several Silver Awards at the 2013 W³ Awards!
Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.
A Managed Approach to Using Twitter to Create a “Social CEO”
When it comes time for your CEO to establish a presence on Twitter, I would recommend a phased approach, in which each step must be successfully managed and completed in order for the CEO to graduate to the next level with the ultimate goal of them establishing an individual presence and handle.
The What, Why and Meaning of Online Marketing Analytics.
By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.
Love Beer. Love Life. Overdrive.
At Overdrive we clearly work hard, but we also play hard. So last Friday, we decided close up a bit early and take a field trip down to one of Boston’s finest establishments….the Harpoon Brewery.