Overdrive Interactive Wins Big at 2013 IAC Awards
We’re pleased announce that Overdrive Interactive has won six IAC Awards, including five best of industry awards.
Driving Forward > Digital Marketing Blog
So your CEO wants to be on Twitter
While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.
A New Definition for Client/Agency Success
In the agency world, success can come quickly and/or it can take a while. But it’s how you choose to nurture the partnership that surrounds it, that is the key to winning in the long-run. I like to call this kind of success “Evolutionary Success” as it’s based not necessarily on the “here and now”, but rather on the ability to grow and nurture what you have today to create something bigger for tomorrow.
The Strategic Importance of Landing Pages – Three Things You Need to Consider
In today’s ever crowded and competitive landscape, to be successful you need to consider and understand the entire engagement path of your user – from the moment they are first impressed through the point of conversion. Taking this approach enables you to create an engagement sequence that connects with the user throughout their online experience with your brand.
Overdrive Interactive Wins Big at 2012 W³ Awards
Overdrive Interactive is pleased to announce that we recently won 13 Silver Awards at the 2012 W3 Awards!
Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.
When It Comes To Email, Bet With “The House”
Do you recognize the “marketing asset” and “value” that you have with your House Email List? This is not an asset to be taken for granted and should be viewed as one of the key weapons within your marketing arsenal.
Book Review: The Golden Football: Replacing Account Service with Account Leadership
In his book, The Golden Football: Replacing Account Service with Account Leadership, Mark Schofield has done a fantastic job of providing insight and perspective into nearly every facet of agency life from that of an account management professional.
An Overdrive Surprise
Ask anyone who’s part of the Overdrive team and they will tell you that we know how to have a good time. Yes we work hard, but know how to mix it with a healthy dose of play.
Questioning Success – The Importance of Understanding “What Went Right”
In a world where we spend countless hours studying “what went wrong” and look for ways ensure we do not repeat the mistakes that got us into that particularly situation, it’s key that we look to study success or “what went right” with equal vigor.