Social Media

So your CEO wants to be on Twitter

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While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.

Advertising

A New Definition for Client/Agency Success

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In the agency world, success can come quickly and/or it can take a while. But it’s how you choose to nurture the partnership that surrounds it, that is the key to winning in the long-run. I like to call this kind of success “Evolutionary Success” as it’s based not necessarily on the “here and now”, but rather on the ability to grow and nurture what you have today to create something bigger for tomorrow.

Marketing

The Strategic Importance of Landing Pages – Three Things You Need to Consider

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In today’s ever crowded and competitive landscape, to be successful you need to consider and understand the entire engagement path of your user – from the moment they are first impressed through the point of conversion. Taking this approach enables you to create an engagement sequence that connects with the user throughout their online experience with your brand.

Social Media

Overdrive Interactive Wins Big at 2012 W³ Awards

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Overdrive Interactive is pleased to announce that we recently won 13 Silver Awards at the 2012 W3 Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

Overdrive

An Overdrive Surprise

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Ask anyone who’s part of the Overdrive team and they will tell you that we know how to have a good time. Yes we work hard, but know how to mix it with a healthy dose of play.