E-Commerce

Highlights from Comscore Digital Year in Review

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ComScore recently released it’s Digital Year in Review. Here are some interesting and applicable statistics: E-commerce is down by 2%, marking the first year that the category showed negative growth The number of unique searchers increased by 6% Facebook and Twitter both posted triple digit growth 17% of consumers used Smartphones in 2009 86% of…

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Social Media

Moms on Facebook Skeptical of Ads

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Much to the dismay of many tweens, teens, and young adults, more and more moms are on Facebook. Weather these moms are using it as another platform to connect with family and friends, spying on their elusive teenagers or just playing Farmville, advertisers have jumped at the opportunity to talk to the mom market in…

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E-Commerce

Personalized Recommendations Generate Mixed Reactions

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When a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored data. Normally populated by a sophisticated alogarythm, these recommendations intend to predict what the consumer…

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Social Media

Many Viewers Steer Clear of Pre-Roll Ads

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TubeMogul released a report today that highlighted the tendency of viewers to click away from a pre-roll ad before short-form online video. After analyzing over nearly 2 million streams of online video, TubeMogul found that over 15% of viewers clicked away from a video instead of sitting through a pre-roll ad. Video content from magazines…

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Social Media

Social Media and the Integrated Campaign

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As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo campaigns is over and consumers will now only be receptive to timely and relevant communication…

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Social Media

Baby Boomers take their Communication Online

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The generation that once participated in the sit-ins, protests and demonstrations of the 1960s is slowly embracing social networking as their latest communication tactic. These boomers are interested in reconnecting with people from their past as well as keeping current personal connections strong. About 47% of online Boomers maintain at least one profile on a…

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Social Media

Time Spent on Social Media Sites up 82%

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The time spent by Global consumers on social networking sites has increased 82% in the past year, according to Nielson. Social networking sites are the most popular online category, based on time spent. Gaming and instant messaging round out the top three most popular online categories. The unique audience of visitors to social networking sites…

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