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Baby Boomers take their Communication Online

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The generation that once participated in the sit-ins, protests and demonstrations of the 1960s is slowly embracing social networking as their latest communication tactic. These boomers are interested in reconnecting with people from their past as well as keeping current personal connections strong. About 47% of online Boomers maintain at least one profile on a social networking site. (It is important to note that maintaining a profile on a social network is distinctly different from simply creating a profile.) In 2007, the same survey was administered, but only 30% of Boomers said that they maintained a profile on a social network.

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Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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