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Bare Necessities

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Consumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers.

Magazines and video games would be easier to cut for these consumers, with only 1% of the 18+ group saying they wouldnt be able to cut spending.

Source: AdvertisingAge, April 6 2009

Mobile

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Mobile-First Index: What You Need to Know

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Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

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