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Becoming Friends With Brands

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Online brand interaction has proved to be powerful: at least 97% of consumers have been influenced to buy a product or service from a certain brand after an online experience.

A Razorfish study discovered that connected consumers – people who visit a community site, engage digital media and spent at least $150 online – were somehow connected to brands. Approximately 40% of these consumers have “friended” brands on Facebook or MySpace. The primary reason for this was to receive special offers and discounts for a brand’s product or service.

Effects of “friending” a brand on Facebook or MySpace included recommending the brand to others, raised awareness and actually purchasing the brand’s product or service.

Source: eMarketer; November 18, 2009

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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